Inspired by the British Public Health Services "Poor Boy" Spectacles of the 1960s, The ZEV is named for GREAT Grandpa Sol's cousin and neighborhood lawyer, Zeyfer Braunstein (or Zev for short), who wore this clever, dapper frame (British accent included) when he needed to put his best face forward, helping neighbors whose reputations were on the line, get off the hook. Lookin' for an eyeglass? Shop The ZEV. Every MOSCOT frame comes with a MOSCOT case, Grandma Sylvia Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!