Joey Shavala, AKA the King of the Lower East Side, often made a spectacle revving his Harley down Mulberry Street on his way into the Shop. Borrowing his moniker, and his signature style, from the King of Rock and Roll, Joey was always flashin’ a pair of gold aviators and a combed back pompadour. With Joey’s rock star persona in mind, The SHAV was designed to turn heads on your way out the door. Elvis has left the building. Lookin' for a sunglass? Shop The SHAV SUN. Every MOSCOT frame comes with a MOSCOT case, Grandma Sylvia Tote Bag, and a MOSCOT Minitrunk! That’s what we call Good Stuff!