Where Nature Meets Innovation: The First 100% Natural Texture Powder That Rivals Premium Synthetic Styling Products The Future of Natural Styling PerformanceWe’ve created the world’s first all natural texture powder that delivers salon grade hold, lift, and definition without a single synthetic ingredient. Powered by the world’s highest performing natural silicas and clays, this weightless formula gives instant volume, texture, and long lasting control that rivals the best synthetic styling products on the market. This is the evolution of natural hair styling, pure, powerful, and proven. Powered by Rare Earth, High Performing MineralsAt the heart of this innovation is ultra pure volcanic silica blended with rare Canadian glacial clay, rich in minerals that detoxify and nourish the scalp while adding structure and grit to each strand. This unique clay is sustainably sourced from ancient glacial deposits and celebrated for its natural ability to purify and revitalize the scalp environment. Combined with fine plant derived powders, it creates effortless lift, fullness, and a clean, matte finish that lasts all day. Why It’s DifferentMost texture powders rely on cheap low grade silicas that can dry the scalp and dull the hair. We decided to take the opposite approach, sourcing the world’s most refined high performance silica available. This premium grade not only enhances texture and hold but also respects the health of your scalp. When paired with our Canadian glacial clay, it delivers unmatched performance that’s both clean and effective, something no other natural texture powder can guarantee. Clean Performance. No Compromise.No aerosols, no synthetics, no microplastics. Just powerful natural minerals and plant based actives that enhance your hair’s natural texture while keeping your scalp balanced and healthy. 100% natural, vegan, and cruelty free, because true performance should never come at the cost of purity. How to UseWith your hand at least 2 inches from your head, apply 2–3 sprays of powder to dry hair. Use your fingers to evenly distribute the powder throughout your hair. If you need more hold, add another spray or two. A little goes a long way.