Description: GENTLE ON HAIR, GORGEOUS ON YOU: Simply Color is gentle on hair and gorgeous on you. With 0% Ammonia, Silicone and Alcohol. NATURAL COLOR RESULTS: Enjoy beautiful, vibrant color results that are even from root to tip. VISIBLY HEALTHY-LOOKING HAIR: This gentle hair color provides a vibrant, even color, and visibly healthy-looking hair. UP TO 100% GRAY COVERAGE: Our color crème offers long-lasting color & up 100% gray coverage. GENTLE FORMULA: Simply Color has a caring formula that is dermatologist tested to be gentle on scalp with no PPD & PTD. Looking to extend your color Try Schwarzkopf’s Color Boost, an in-shower customizable color vibrancy booster. Just mix 1-5 drops into your favorite conditioner to increase color intensity between colorings