The most powerful color depositing shampoo ever made!WHAT IT DOES Eliminates fading and keeps color intense, bright, shiny and on-tone Excels at providing temporary fashion colors on natural level 7 and pre-lightened hair Use as an intense toner to eliminate unwanted tones Leaves hair in amazing condition because it is delivered by cationic conditioners from natural renewable sources 5.3 - 5.8 pH range allows for a deep deposit without harsh drying effectsWHAT ELSE YOU NEED TO KNOWNo salt, no parabens, no sulfates, no peroxide, PPD and PTD free!HOW TO USEApply to wet hair, lather for 3 minutes and rinse. Each application deposits more color leaving you in complete control of how intense you want the color. 1 application will create a pastel shade, 3 applications will achieve intense color.