Our Flax Plus Multibran Flakes cereal is crafted with organic wheat, oat bran, and flax flakes for a deliciously crunchy cereal you can't help but love. It packs a nutritional punch: 16g whole grains, 5g plant protein, 7g fiber, and omega-3 essential fatty acids, all in a tasty, hearty bowl. We believe it’s important to start the day right, and that’s why we created this cereal filled with simple, whole food and organic ingredients.