🎨 Tone-on-Tone Perfection – Soft single shadows designed for daily makeup, creating a smooth and cozy mood. 💕 Customer-Loved Classics – Celebrating 15 years of Etude’s best-selling eye shadow line, chosen and adored by millions. 🌈 24 Neutral Shades – From cool to warm tones, achieve flawless looks with subtle variations tailored to every undertone. 🌟 Diverse Textures – Airy matte, silky satin, and dazzling shimmer options for endless eye looks. 🪞 Multi-Use Versatility – ETUDE What’s in My Eyes is perfect not just for eyeshadow, but also as blusher or highlighter for a complete look.