Tastic Parboiled Rice is specially selected from the world's best quality rice: long grain, unbroken, clean and white. Before milling takes place, the rice undergoes a unique and patented process of parboiling, which transfers vitamins and minerals found naturally in the outer bran layer to the actual rice kernel. Enriched Tastic Parboiled Rice has more than double the amount of vitamins as compared to other parboiled rice. Its versatility makes it ideal for a large variety of both savoury and sweet dishes. Tastic is guaranteed to always cook up separate, fluffy and white, giving you fantastic meals that are perfect. Every time. Tastic Rice cooks up perfectly separate, fluffy and white is one that we have stood by with pride ever since our parboiled rice was introduced to South Africa's dinner tables in 1961