Alpha 7 IV Full-frame hybrid camera (Body with SEL2870 Lens)

Basic has never been this good Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.  Elevate your creativity with the Sony Alpha 7 IV, the ultimate hybrid camera that seamlessly merges exceptional still and movie recording capabilities. With groundbreaking performance, the α7 IV delivers breathtaking imagery, allowing you to capture and share your artistic vision effortlessly. Key Features: Revolutionary Performance: Experience unparalleled image quality with the latest imaging technology. Versatile Hybrid Capability: Perfect for both still photography and videography, catering to all your creative needs. Instant Delivery: Efficient on-the-spot delivery and distribution for professional results on the go. A brand-new imaging experience Newly developed 33MP1 full-frame back-illuminated CMOS image sensor  Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.  Flagship-level image processing with BIONZ XR™ The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers. Still photography without compromise Higher resolution, better colour reproduction The new 33MP image sensor and processing engine raise the bar for image quality In addition to boasting a larger pixel count and higher resolution than the a7 III, the a7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures. Beautiful images with reduced noise Building on the capabilities of the back-illuminated image sensor, the BIONZ XR engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies). Wide, 15-stop² dynamic range Taking advantage of the camera's full dynamic range of 15 stops 2, the a7 IV uses image data from the sensor's 33.0 megapixels ¹ to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.   Reliable autofocus, impressive speed Sony's smart AI-based Real-time Tracking4 Sony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.  Improved Real-time Eye AF  Keeping the targeted eye in focus so you can concentrate on composition  The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.  Pet photos made easy  Fast, accurate focus for difficult animal shots5 By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes4, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down. Real-time Eye AF for birds5 Bird-eye detection supported for both still shots and movies For the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird5, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements. Movie imagery, moving ever forward Choose your look, for more expressive movies Support for S-Cinetone™, Creative Look and S-Log3 The S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera's full dynamic range (15+ stops7) for smoother post-production workflows.   New Breathing Compensation8 The a7 IV leverages our parallel lens and camera development to provide innovative Focus Breathing Compensation, exclusively for Sony’s E-mount lenses. By minimising the field-of-view shift that can occur, during movie shooting, when you rack focus with some lenses, you can achieve impressive results – for new creative possibilities from a diverse range of Sony’s E-mount lenses. High-performance ‘Active Mode’ image stabilisation  Reliable support for handheld movie shooting Active Mode11 stabilisation for movie shooting is built on the camera's highly accurate stabilisation unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilisation, providing stable 4K movie shooting12 without compromising the α7 IV's compact size and mobility.  A new era of image communication Instantly turn your α7 IV into a web camera All it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There's no need for complicated advance setup, just connect the camera to a computer or smartphone via USB1, select "Live Stream (USB Streaming)", and you're set. Share your still images and movies immediately The α7 IV is designed to make sharing easy, so you can share your fresh images, and your vision, with the world immediately. Improvements in selection and editing workflow  The α7 IV incorporates a number of individual improvements to image selection and editing, adding up to smoother overall workflow that allows large amounts of data to be efficiently managed. Adding movie markers (essence marks) Two types of shot marks, used as "essence marks" or flags, can be easily added to recorded movie footage to mark favourite takes or scenes, and the main dial can be used to quickly navigate from one mark to the next during playback. Enhance Your System: Pair your Alpha 7 IV with leading G-Master lenses to complete your setup and unlock the full potential of your creative toolkit.   Exclusive Offers: Bundle Savings: Take advantage of our purchase-with-purchase promotion for greater savings when you buy as a bundle. Online-Only Prices: Enjoy exclusive online prices today and make your purchase now to save big. Transform your creative journey with the Sony Alpha 7 IV. Check out now and start capturing the world in stunning detail.