Hylash is now NIALASH! Re-launching in glorious full size late February 2026! Nialash is a niacinaide serum-infused black mascara engineered to support lash fiber integrity, follicular health, and long-term lash resilience. Powered by niacinamide (Vitamin B3), our technical formula works at the cuticle and follicle level to reinforce the keratin structure of natural lashes, helping reduce breakage, brittleness, and premature lash shedding over time.  Our high-performance black pigment is suspended in a flexible polymer matrix that evenly coats each lash without stiffness, delivering definition while maintaining lash elasticity. With consistent use, Nialash supports stronger, smoother, and more resilient lashes that appear fuller and healthier with a hit of pigment.