A Purple Shampoo for Sensitive Scalps & Fragrance-Free Needs Meet the only plant-based purple shampoo designed specifically for sensitive scalps and those avoiding synthetic fragrances. Our formula is free from harsh dyes and chemical toners, using only botanical color from berries, fruits, and veggies to gently neutralize brassy tones in blonde, silver, gray, and white hair. Why Choose Our Purple Shampoo? Ultra-Gentle & Plant-Based – No synthetic ultramarine violet or artificial colorants, just pure plant power.Sensitive Scalp Approved – Free from harsh detergents, synthetic fragrances, and known irritants.Gradual, Natural Toning – Brightens silver and highlights blonde without over-toning or staining.Hydrating & Strengthening – Smooths, softens, and enhances shine without stripping moisture. Who It’s For: Blonde, Silver, Gray, or White Hair – Neutralizes yellow and brassy tones naturally.Sensitive Scalps & Fragrance-Free Lifestyles – A non-irritating, plant-based alternative.Those Avoiding Harsh Chemicals – No synthetic dyes, sulfates, or artificial fragrances. The Power of Botanical Purple Toning: Spirulina (Blue-Green Algae) – Naturally rich in protein, vitamins, and minerals, delivering intense cyan blue for a true violet tone.Purple Sweet Potato Extract – Packed with anthocyanins for deep, cool-toned color correction.Rosehip & Sunflower Extracts – Strengthen and nourish hair for a smoother, shinier finish. Ingredients That Work for You: Decyl Glucoside & Sodium Lauryl Sulfoacetate (SLSA) – Gentle, sulfate-free cleansers that provide a rich, effective lather without irritation.Guar Hydroxypropyltrimonium Chloride – Conditions and smooths hair for a soft, tangle-free feel.Panthenol (Vitamin B5) – Adds hydration, shine, and strength to fragile strands.Gluconolactone & Sodium Benzoate – A mild, non-irritating preservative system that keeps your shampoo fresh. Vegan | Gluten-Free | Nut-Free | Eco-Friendly No synthetic dyes. No artificial fragrances. No compromise. Make the switch to a truly natural purple shampoo today! Ingredients: purified water (and) Rosa canina (rosehip)extract (and) helianthus annus (sunflower) seed extract, decyl glucoside***, sodium lauryl sulfoacetate***^, vegetable glycerin*, propanediol***, (and) proprietary color blend of spirulina platensis (spirulina),Ipomoea Batatas (purple potato)extract, gluconolactone***(and) sodium benzoate***(preservative system), guar hydroxypropyltrimonium chloride, panthenol (vitamin B), secret essential oil blend including violet leaf.VEGAN. GLUTEN+NUT FREE.*certified organic ** wild harvested ***Ecocert ^safe, gentle cleanser, not SLS Learn more about our purple shampoo: How I Care for My Blonde Going Grey Hair | Volume + Shine Routine, Purple Shampoo: What I've Learned from 3 Years of Using It