Our hero Swiss collagen - now in family size! Collagen production is associated with youth, but it does so much more than making our skin look plump and perky and is therefore beneficial for whole family supplementation - including our little ones.  Collagen is the most abundant protein in the body, accounting for about one-third of its protein composition. Unlike most collagen supplements, WillPowders award winning, Swiss bovine collagen peptides comes from happy cows and are made up of highly bioavailable Type I and Type III collagen, meaning it may be more easily absorbed for maximum benefit.  Our collagen will support 90% of your body’s collagen, providing structure to skin, bones, tendons, fibrous cartilage, connective tissue, and teeth, as well as muscles, organs, and arteries. Collagen is said to be the “glue” that holds our bodies together. In our youth, our body produces all the collagen it needs, allowing for firm skin, supple joints, and strong bones. However, production levels start decreasing in your late twenties, gradually leading to physical signs of older-looking skin, thinner hair, brittle nails, stiff joints, and slower recovery from physical activity.  In addition, the reduction in collagen results in hormonal changes, as well as increasing the negative effects of drugs and alcohol, consumption of hydrogenated oils, sugars, and processed foods, exposure to chemicals and radiation, and stress. Therefore, supplementing daily with a high-quality collagen powder supplement is a steadfast way to get ahead of the most common signs of ageing.  In an ideal world, we would be getting doses of collagen from our diets. Collagen is abundantly found in animal connective tissue, skin, bones and cartilage (especially in bovine cow collagen); however, we rarely consume adequate amounts of these sources, which is why it is so important to support your body with a quality collagen supplement.  Beyond this, the amino acids have other beneficial effects. For example, glycine is an inhibitory neurotransmitter and when taken orally, is believed to have a role in central nervous system transmission. There is some evidence that it may improve sleep and have cardioprotective properties due to its effect on lipid metabolism. For a more in depth look at what supplementing with collagen can do for your whole family, check out our dedicated blog series.