Activation Method: Pre-activated and ready to use! Intensity Level: Absolutely Extreme. Scent: Ammonia with a pungent Fruit Gummy aroma. Ingredients: Essential Oil Fruit Blend, Water, Sodium Carbonate, Ammonium Chloride. Features: Our Newest Release will bring the undead back to life! In collaboration with Travis "Papa Bear" Rogers, we created Bear Down Steel collection. Your new favorite Halloween treat, Bear Down Steel Gummy Brains combines the Bear Down formula with distinctively fruit gummy scent to create a super unique hybrid smelling salt bottle! As mentioned, Bear Down Steel is a highly advanced smelling salt that is not for beginners. How to get the longest life out of my Bear Down Steel? Twist the lid to open, DO NOT PULL or TWIST THE CLIP. Make sure the seal is intact at the top of the lid. (Loose or cracked seals will cause the bottle to leak and kill the bottle quickly). Make sure the lid is on TIGHT after each use. Shake before each use and hit the bottom of the bottle (to get everything at the bottom of the bottle). You do not have to completely remove the lid. (Cracking the top can hit just as strong). Always remember to keep the bottle a full arm's length away from your face!!!