Introducing our all-natural silicone-free, quat-free lightweight daily shampoo. Draws from the ancient Japanese Yu-Su-Ru rice water ritual with daily UV care to maintain a healthy hair growth for longer. Enriched with botanical extracts, saw palmetto, and a zingy ginger touch, not only offers the wisdom of ancient hair rituals but also provides a fortified shield against UVB damage. The power of fermented rice water enhanced through our SuperFerment™ enzymatic process, offers proven UVB protection, shielding your locks from sun damage. Step out with vibrant volume, radiant health, and confidently say, HELLO VOLUME!