Purple coneflowers (Echinacea purpurea) are vibrant, daisy-like perennials native to North America, known for their striking purple-pink petals and spiky, coppery centers. In gardens, they attract pollinators like bees and butterflies, supporting biodiversity. Their bold color adds visual interest to borders, mixed beds, or wildflower meadows. They also provide long-lasting blooms for cut flower arrangements and can be dried for winter displays. Additionally, their seeds draw birds, enhancing wildlife habitats.