Ice Blonde Anti-Yellow Shampoo revives cool blonde tones incolour-treated, lightened or grey hair types. The gentle cleansingformula contains concentrated Violet & Blue Pigments to helpcounteract unwanted gold/brassy tones. Enriched with strengthening Hydrolysed Quinoa Protein and IceplexBond Builder Technology©, a supercharged complex of Amino Acidsdesigned to build keratin, penetrating into the hair cortex andrestoring it from within. Ice Blonde Anti-Yellow Conditioner revives cool blonde tones incolour-treated, lightened or grey hair types. The nourishing formulacontains concentrated Violet & Blue Pigments to help counteractunwanted gold/brassy tones.Enriched with Aloe Vera, Omega 9 and strengthening Iceplex BondBuilder Technology©, a supercharged complex of Amino Acidsdesigned to build keratin, penetrating into the hair cortex andrestoring it from within.