Aveda Pure Abundance Volumizing Shampoo

Volumising shampoo removes product build-up and excess oil. Soft gel texture transforms into a luxurious lather that enhances volume for fine hair.Key Claims and Benefits:Your hair reaches new heights with this lightweight volumising shampoo for fine hair. The gentle formula removes product build-up and excess oil with a soft gel texture, and leaves hair 4X more voluminous.*   * 3X shinier hair*  * Reduces breakage by 85%**Fragrance NotesFeaturing Aveda’s own Pure-Fume™ aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.Who it’s for:Formulated for fine hair   Safe for colour-treated hairHow to Use:Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed.  Follow with Volumizing Clay Conditioner. RegimenStep 01: Cleanse with Pure Abundance™ Volumizing Shampoo  Step 02: Condition with Pure Abundance™ Volumizing Clay Conditioner  Step 03: Protect with Pure Abundance™ Style-Prep  Step 04: Style with Abundant Blowout