Atlanta Falcons New Era x BJ Betts 2026 Salute To Service 59FIFTY Fitted Hat - Olive

Washed olive fabric gives this New Era 59FIFTY Fitted Hat the look of a service uniform, right down to the details. Created for the NFL's Salute to Service program, it pairs a bold embroidered Atlanta Falcons logo with a tab patch on the side, the same style of insignia sewn onto real uniforms. Sweeping beneath that tab is a scripted team wordmark by renowned tattoo artist BJ Betts, who served in the military like his grandfather before him, making this collaboration a true full-circle moment. The structured, true-fitted shape of the 59FIFTY makes it feel like it was tailored just for you.