How Colourpop Boosts Conversions and AOV with Checkmate.
ColourPop, a leading beauty brand, aimed to improve on-site conversions and acquire new customers. However, a major challenge was the inability to identify and engage anonymous shoppers effectively. With cookie deprecation and evolving privacy regulations, ColourPop needed a data-driven solution to enhance customer recognition and optimize targeting efforts.
30 DAY RESULTS
$169K
sales driven via Checkmate channels
977K
additional shoppers identified
254%
increase in identity rate
Bringing big results within 7 days of installing Checkmate.
Checkmate works with our partners to treat pain points.
Objective
ColourPop struggled to identify and engage anonymous shoppers due to privacy regulations and cookie deprecation, limiting conversions, new customer acquisition, and cart recovery.
Strategy
Checkmate's identity resolution and deanonymization technology helped ColourPop recognize 15.09% of anonymous shoppers—far exceeding the industry standard of 3.8%. By leveraging first-party data and optimizing retargeting, ColourPop delivered highly personalized multi-channel campaigns to high-intent shoppers.
Results
ColourPop was able to drive significantly more traffic to their site via Checkmate retargeting surfaces, bringing in new customers and helping covert users who abandoned their cart.
More of our work
Explore more outcomes we've helped our partners achieve.
"Checkmate's data-driven targeting allowed us to scale personalized campaigns and rapidly improve our customer journeys."
Sophie Sayles, Sr. Manager, Growth Marketing | Quay Australia
Quay leveraged Checkmate to enhance customer targeting, resulting in a 291% increase in identity rate.
How Sulwhasoo leveraged Checkmate to enhance customer targeting, results in 14% increase in conversion.