<UL><LI>Developed to lift dark hair in one single step, without brassiness </LI><LI> Rich, smooth creme formula conditions and penetrates hair </LI><LI> Breakthrough technology lifts hair 3-4 levels </LI><LI> Intense, long-lasting color</LI></UL><BR/> L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels. <p>&nbsp;</p> A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. <p>&nbsp;</p> True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color. <p style="margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><b><u>L&rsquo;Oreal Help Line:</u></b></span></span></p> <p style="margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">(800) 345-5014.</span></span></p> <p style="margin-bottom:12.0pt; margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">9AM - 5PM EST, Monday-Friday</span></span></p>