<UL><LI>Easy to apply and can be used immediately after relaxing and perming</LI><LI> Conditioning formula leaves hair soft and shiny</LI><LI> 50% gray coverage great for gray blending</LI><LI> Color lasts 10-15 shampoos</LI><LI> No ammonia, no peroxide</LI></UL><BR/> <p>ion Color Brilliance Semi-Permanent hair color is made with the ground-breaking Intuitive Colour System technology which combines two types of direct colorants to create luxurious, even color from root to end. This provides ultra rich and vibrant color with incredible shine. It's delightfully smooth and rich cream texture with applicator tip provides fast and very comfortable use.</p> <p>&nbsp;</p> <p><u>Ion Hotline:</u></p> <p>1-800-859-3112</p> <p>Our hotline is open from 8:00am to 5:00pm CST Monday &ndash; Friday.</p>