<ul><li>Family Soapmakers Since 1858</li><li>70% Organic Ingredients&nbsp;</li><li>Helps Fresh Breath, Whitten Teeth &amp; Reduce Plaque</li><li id="isPasted">No Artificial Preservatives, Colors, Flavors, or Sweeteners</li><li>Clean and Brush with Ingredients You Trust</li><li>Flavored with Pure Organic Essential Oils</li><li id="isPasted">Organic Menthol Crystals Freshen Breath</li><li>Fluoride-Free and SLS Free!</li><li>No Synthetic Detergents or Foaming Agents</li><li>Organic Aloe Helps Soothe Gums</li><li>Made with Fair Trade and Organic Coconut Oil</li></ul><p>Dr. Bronner's is Certified</p><ul><li id="isPasted">NSF Certified&nbsp;</li><li>Certified B Corporation</li><li>Non GMO Project Verified&nbsp;</li><li>Certified Vegan</li><li>Leaping Bunny®; Cruelty-Free</li><li>Not Animal Tested</li></ul><p>Dr. Bronner's toothpaste contains no synthetic detergent foaming agents or preservatives! Organic ingredients such as Coconut Oil, Coconut Flour, Peppermint Oil, and Menthol Crystals help polish teeth, promote oral health, and freshen breath. Our simple yet effective formulation stimulates mouth, teeth, gums and tongue, leaving them fresh and clean. Brush regularly - Breathe deeply - "Health is wealth!"</p><p><strong>A Simple Formulation</strong>&nbsp;</p><p>Hydrated Silica and Calcium Carbonate act as natural, gentle abrasives; Organic Glycerin gives our toothpaste body; Organic Aloe Juice helps soothe gums; Baking Soda and Potassium Cocoate (made with Organic Coconut Oil) are superb natural cleansers; Organic Coconut Flour gently polishes teeth; Organic Essential Oils and Organic Menthol Crystals provide refreshing flavor.</p><p>No artificial preservatives, No artificial colors, &nbsp;No artificial flavors, No artificial sweeteners, No synthetic detergent foaming agent, Fluoride-free, Low-foaming-100% vegan: No animal by-products or testing.</p>