The CVS Lanolin Cream is a hypoallergenic and natural cream that can be used to treat sore nipples for mothers. It is normal for mothers to experience soreness and irritation when breastfeeding their babies. Sore nipples are often caused by the baby's sucking, frequent feeding, and a cold environment. The CVS Lanolin Cream contains helpful ingredients that can help soothe and heal irritated skin while protecting the sore skin from further irritation. It is 100% pure lanolin, which helps to form a protective barrier on the skin.The consistency of the cream is thick and rich. It helps to moisturize dry skin, and it can be easily absorbed into the skin. It is not greasy and does not leave any stickiness or residue on the skin when applied. Direction Lanolin cream is extremely concentrated, so a little amount can go a long way. Massage the cream around the breast and nipple area to promote early healing of sore nipples.For additional protection, you can put a soft cloth or piece of gauze over the nipple and breast after applying the cream to the nipple area.For best results, start using lanolin cream as soon as the nipple becomes cracked or develops blisters.It is also important to note that the cream contains 100% pure lanolin and that it can cause allergic reactions in some individuals.It is not recommended for women to breastfeed immediately after applying the lanolin cream. Lanolin cream is also not recommended for women who suffer from atopic dermatitis or allergic reactions.