Iroiro is a 100% vegan and cruelty-free semi-permanent hair colour. Most vibrant and long-lasting, our colours prove that natural doesn't mean weak. VEGAN-FRIENDLY – Made with completely vegan, cruelty-free natural ingredients. NATURAL – Iroiro is made with organic coconut oil. Natural yuzu-cranberry fragrance and preservative. GENTLE – Contains no harsh or irritating chemicals. EASY TO APPLY – The hair colour is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. PLEASE NOTE: For Silver, Platinum & Pastel colours, Prior to application, Your hair will require colour lifting (lightening of hair) to Level 10+ in order to achieve an optimal result. Please check our colour chart. As well as colouring your hair, Iroiro provides your hair with the nourishment it needs to stay healthy – which is especially important when it comes to colouring your hair – thanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the colouring process.Many vegan products still contain harsh chemicals that can damage your hair. We don’t think that’s right. Here’s a list of harsh chemicals we don’t use in our products: Petrol-based chemicals PEGs Paraben Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone Synthetic fragrances Peroxide Ammonia PPD Alcohol Your hair doesn't need unnatural ingredients to look great – and we’ll never include them in our products.