GÜD for MAMAs was designed to help prepare moms for pregnancy before conception, nourish the fetus during pregnancy, and help supply adequate nutrients while breastfeeding.  Many prenatals on the market are made with cheap inactive forms of vitamins that aren't optimally utilized by one's body. They are also filled with fillers, binders, and non-ideal flow agents. These speed up the encapsulation process, bringing down cost, but result in a lower quality end product. Also, many don't have high enough amounts of the vitamins to be therapeutic.  We strove to add in the highest quality and most active vitamin forms available.  Benfotiamine (B1) - A fat soluble form of vitamin B1, providing great absorption in the body 5-MTHF (folate) - The active form of folate Pyridoxal 5 Phosphate (B6) - The active form of B6 Methylcobalamim (B12) - The active form of B12 CDP Choline (citicholine) - A highly absorbable form of choline Vitamin K1 & K2 (MK7) - Providing the best quality forms for blood and bone health + many others We put 50+ years of clinical experience, 50+ years of vitamin industry experience, and research into all of the best forms that work best on actual people. This is how we created our prenatal designed for pre conception, during pregnancy, and while breastfeeding.