Most stretch mark products like belly butters, creams and lotions simply do not work.While these products may help to moisturize your skin, they do not penetrate deep enough to help prevent stretch marks, which happens at the dermis or middle layer of our skin.The True Belly Serum was specially formulated to absorb into the deeper layers of our skin (including the dermis) to increase skin elasticity and effectively prevent stretch marks.It contains Centella Asiatica and Triple-Weighted Hyaluronic Acid, ingredients which have been shown in clinical studies to help prevent stretch marks, and are recommended by the American Academy of Dermatology.