The 3.5oz tube gives you 75% more color than standard 2oz tubes! Color Latino Milano permanent color cream with more than 72 vibrant shades is formulated with OPM TECHNOLOGY, (Oil Protection Molecules), an innovative blend of Ecocert Organic certified Argan and Passion Flower oils, which gives greater post-application radiance, hydration, and nourishment even to the driest and most damaged hair. Benefits: Dependable color results and guaranteed coverage even on 100% gray hair. 70% less ammonia (NH3) than most other ammonia-based colors, providing and enhanced experience both for salon professionals and their clients. In addition to the low ammonia content, it is formulated with certified organic Argan Oil which nourishes the hair deep down, increases thickness of the hair, provides extra shine and impeccable reflections and certified organic Passion Flower Oil which repairs damaged hair providing full hydration. Formulated with a Blue Green base to effectively neutralize warm tones. The innovative OPM technology delivers the following actions: BALANCE: Color Cream is deposited on the hair structure, re-balancing its porosity from roots to ends. ANCHOR: Thanks to the Deep Penetration Technology, Color Latino Milano’s color molecules penetrate deep down, creating an intense and vibrant effect. PROTECT: After deposit, OPM Technology nourishes and protect the hair structure. Product Size: 100 ml / 3.5 oz