Brand Identification Manuals for Coca-Cola
Compiled from archival documents spanning 1969–79, Brand Identification Manuals for Coca-Cola explores a period in the company’s branding history that spans prolific advertising campaigns to a deep focus on modernist design systems. Most notably, the introduction of the Coca-Cola “Arden Square,” which exists as a global brand identifier to this day. Each manual in this compilation displays usage guidelines around logos, typography, packaging, color, and ephemera. Limited first run of 1,000 books.
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