<UL><LI>Combats damaging free radical formation for less damage color after color</LI><LI> Achieve vibrant color on naturally dark hair</LI><LI> Lifts up to 3-4 levels, no bleach needed</LI><LI> Seamlessly even color from root to tip</LI><LI> Free of phthalates and parabens</LI><LI> Healthy-looking color</LI><LI> Long Lasting color</LI><LI> Leaves hair shiny</LI><LI> Vegan</LI></UL><BR/> <p>Out of the dark and into bold, vivid color. Achieve vibrant color on NATURALLY DARK hair with WELLA COLORCHARM VIVID DARKS. Our permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier. Add healthy-looking color to your new look as 5 nourishing lipids leave hair soft and smooth to the touch with seamlessly even tone from root to tip. Vegan and free of phthalates and parabens..</p> <p>Your next style statement is waiting &mdash; let WELLA COLORCHARM help you make it! &nbsp;The best salon-quality, DIY color brand just got a new look. Now it&rsquo;s your turn to switch up your look too! WELLA COLORCHARM has a full range of products designed to help you enhance your unique style. And you can rest easy knowing that our formulas have remained 100% unchanged so you can expect the same great results you&rsquo;ve come to know and trust without wasting time on a trip to the salon. Envision yourself with a new look and make it come to life with WELLA COLORCHARM!</p> <p>USE ONLY WITH WELLA COLORCHARM 30 VOLUME CREME DEVELOPER.</p>