The benefits. Equally effective in hard or soft water, rinsing freely, hot or cold Considered 3x more concentrated than commercial liquid soaps What goes in. Water, Sodium Lauryl Sulfate, Coco-Betaine, Decyl Glucoside, Abies Siberica (Siberian Fir) Needle Oil, Picea Glauca (Spruce) Leaf Oil, Citric Acid, Sodium Sulfate, Sodium Chloride, Potassium Hydroxide What's kept out. Synthetic preservatives, detergents, foaming agents. Did you know? Did you know many commercial personal and household cleaning products list sodium lauroyl and/or sodium cocoate as a main ingredient? The first is a detergent and emulsifier which dries out skin, while the second strips the skin of oil, causing irritation. A “foam-fresh” feeling, but at what cost? Geography. Born in the USA. Hot tip. Use a couple tablespoons for an average load of laundry, dilute with water to sponge down countertops or to mop your floor, or even mix with baking soda to make a powerful scouring agent for bathtubs and sinks.